In 2018, during a trip through China, passing through Shanghai, I came across an Australian wine store where the story of the boomerang, an ancient instrument of war of Australian origin, was told. In that place, it was explained that each of our actions generates a vibration in life — not just ours, but also that of the people around us — and brings consequences, positive or negative, to our reality.
This was the inspiration for our logo and a principle that we try to practice every day: do good so that good is reflected. We are fully convinced that you, at some point in your life, have had the opportunity to hear some of these sayings: “You reap what you sow”, “Every action has a reaction” or “What goes around comes around”.
When we reflect more deeply on the Boomerang Effect, we are led to think about the way it manifests itself in our lives. At this moment, you may be analyzing whether everything that happens around you is really your responsibility, whether it is in accordance with what you emanate, or whether it is the result of merely external factors.
We understand that knowledge should be shared, so we want this translated into our brand, so note that our logo alludes to the sharing icon
The gradation of colors is because we welcome all differences, whether they be gender, sexual orientation, religion, political bias, region, age or ethnicity.
Our logo has 3 circles that come together, they reflect our management, which is shaped by 3 P's, namely:
People = people, they are the wonderful part of our business, where we bring together ideas and turn them into products, products to make companies more efficient and productive. Our team is made up of people from all over Brazil, including the Northeast, Southeast and South.
Process: through them, we seek to standardize our practices, gain scale, reduce costs and become more competitive, enabling more affordable prices.
Planet: our actions are aimed at causing the least possible environmental impact. We develop products aligned with ESG (Environmental, Social and Governance) principles, with clear practices and the objective of leaving a positive legacy for the Earth.
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