In 2018, on a trip to China, passing through Shanghai, I came across an Australian wine store where the story of the boomerang, this ancient instrument of war of Australian origin, was told. It said that each of our actions has a vibration in life, not only in ours, but also in that of the people around us, and brings consequences, positive or negative, to our reality.
This was the inspiration behind our logo, which we try to practise every day, in other words, doing good so that we have good reflected back to us.
We’re pretty sure that at some point in your life you’ve heard some of these sayings: “You reap what you sow”, “Every action has a reaction”, or “Everything that goes, comes back”, haven’t you?
As we reflect more deeply on the Boomerang Effect, we are led to think about the way in which it has manifested in our lives. Surely, right now, you’re reading this article and trying to analyze whether everything that’s happening around you is really and truly your responsibility, whether it’s in line with what you’re emanating, or whether it’s the responsibility of factors that are merely external to you, isn’t it?
We understand that knowledge should be shared, so we want this translated into our brand, so note that our logo alludes to the sharing icon
The gradation of colors is because we welcome all differences, whether they be gender, sexual orientation, religion, political bias, region, age or ethnicity.
Our logo has 3 circles that come together, they reflect our management, which is shaped by 3 P's, namely:
People = people, they are the wonderful part of our business, where we bring together ideas and turn them into products, products to make companies more efficient and productive. Our team is made up of people from all over Brazil, including the Northeast, Southeast and South.
Process = processes, through which we seek to standardize our practices and thereby gain scale to reduce costs, be more competitive and enable more affordable prices.
Planet = planet, our actions are geared towards causing the least environmental impact, we develop products with a belief in ESG (Environmental, Social and Governance) and clear practices with the aim of leaving a positive legacy on Earth.
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